Motif gamer dalam keputusan menggunakan jasa joki game Mobile Legends (Studi Kasus pada pelangana akun shadowrie Kaskus)

Suzzai, Imam Suzzai (2018) Motif gamer dalam keputusan menggunakan jasa joki game Mobile Legends (Studi Kasus pada pelangana akun shadowrie Kaskus). Undergraduate (S1) thesis, Universities Bakrie.

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Abstract

This study aims to find out how the rational, emotional, and selective purchasing motives play an important role in the decision of gamers to buy Mobile Legends game jockey services. This study uses a qualitative case study method with data retrieval techniques with observation techniques, interview techniques, and documentation to five speakers who are loyal customers of jockey service sellers, namely "shadowrie" Kaskus account. From the five informants it was found that their decision to use because of the emotional experience when playing Mobile Legends games, the other thing was the desire to achieve something in an instant way to fulfill the ego. Regarding their decision to select information sources and choose sellers is a long process in selecting various sources.

Item Type: Thesis (Undergraduate (S1))
Uncontrolled Keywords: rational, selective, emotional motives and purchasing decisions.
Subjects: Communication > Marketing Communications
Thesis > Thesis (S1)
Divisions: Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User: IMAM SUZZA'I
Date Deposited: 29 Aug 2018 10:07
Last Modified: 29 Aug 2018 10:07
URI: http://repository.bakrie.ac.id/id/eprint/1701

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