Sutawidjaya, Ahmad Hidayat and Nawangsari, Lenny Christina and Rudianto, Dudi and Susilo, Tri Pujadi (2020) The Greening Of Business: Making The Business Sustainability. Test engineering & management, 83. pp. 16955-16965. ISSN 0193-4120
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Abstract
Nowadays the environment is an important aspect that is part of university business. Various green steps the University takes to integrate the environment with the management of the university's business so that it can be sustainable. This study aims to determine and identify the effect of Green Business and Competitive advantages on business sustainability at Mercu Buana University and Bakri University. The research paradigm used is positivistic. This research was conducted at Mercu Buana University and Bakri University samples of 100 people. The object of this research is the University Bakrie and University Mercu Buana Data analysis uses SEM (Structural Equation Model) with GSCA (Generalized Structured Component Analysis) software. The results of the study prove 1) the influence of Green Business and Competitive advantage on business sustainability and 2) the influence of Green Business on business sustainability through Competitive advantage.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Green Business, Competitive Advantage, Sustainability Business, etc |
| Subjects: | Business Management > Business Plan > Business |
| Divisions: | Fakultas Ekonomi dan Ilmu Sosial > Program Studi Akuntansi |
| Depositing User: | Ahmad Yani |
| Date Deposited: | 12 Apr 2023 07:36 |
| Last Modified: | 12 Apr 2023 07:36 |
| URI: | http://repository.bakrie.ac.id/id/eprint/7707 |
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