Items where Author is "SIALLAGAN, DEARESTYKA FEBRIANA"

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SIALLAGAN, DEARESTYKA FEBRIANA (2019) THE IMPLEMENTATION OF 3C PRINCIPLES (CONSUMER VALUE POSITIONING, CALIBRATION OF CONSUMER KNOWLEDGE, CREDIBILITY OF PRODUCT CLAIMS) TO AVOID GREEN MARKETING MYOPIA IN INDONESIA (Study on The Body Shop). Tugas Akhir (S1) - thesis, UNIVERSITAS BAKRIE.

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