Analisis Persepsi Khalayak Melalui Konten “Discover the Unseen Power” (Studi Kasus Instagram @makeoverid)

Zahrana, Haura Salsabila (2024) Analisis Persepsi Khalayak Melalui Konten “Discover the Unseen Power” (Studi Kasus Instagram @makeoverid). Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

Perception is the process by which individuals receive, process, and interpret stimuli from their environment, enabling them to understand a phenomenon. This study examines audience perceptions of the “Discover the Unseen Power” campaign content on Instagram @makeoverid using qualitative methods with a case study approach. The findings indicate that this content successfully captured the audience's attention through Deddy Mulyana's three stages of perception: sensation, attention, and interpretation. This perception was shaped by captivating visuals and audio, encouraging the audience to be more confident and appreciative of diversity. Additionally, the content explicitly challenges and breaks down traditional beauty standards in Indonesia, reinforcing a more inclusive beauty narrative. The campaign content also meets Moritz's five content dimensions: original, updated, relevant, simple, and call to action. Innovations in storytelling and visuals, along with relevance to current social issues, make this content effective in reaching its target audience. The message, delivered clearly and simply, along with a persuasive call to action, successfully drives active participation while reinforcing inclusivity in its conveyed message.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Audience Perceptions, Instagram, Content Dimensions, Beauty Standards
Subjects:	Communication Science > Marketing Communications Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Haura Salsabila Zahrana
Date Deposited:	03 Sep 2024 01:32
Last Modified:	03 Sep 2024 01:32
URI:	https://repository.bakrie.ac.id/id/eprint/10385

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