Analisis Efektivitas Strategi Pemasaran Produk Pupuk Hayati Cair di Indonesia (Studi Kasus PT Bio Konversi Indonesia)

Zalukhu, Yasiduhu (2025) Analisis Efektivitas Strategi Pemasaran Produk Pupuk Hayati Cair di Indonesia (Studi Kasus PT Bio Konversi Indonesia). Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

This study aims to analyze the effectiveness of marketing strategies for bioconversion liquid biofertilizer products. Marketing strategy is a series of organizational functions in determining segmentation, target markets and satisfying markets by building marketing mix elements, namely products, prices, distribution channels and promotions. Data were obtained from interviews, questionnaires, observation and documentation. The method used is a case study method with a descriptive approach. Awareness from the government and farmers stated that they were familiar with Bioconverted Liquid Biofertilizer (PHC) products while distributors stated that they were very familiar. The results obtained from the realization of sales of Bioconverted Liquid Biofertilizer (PHC) by Business to Government are 194.7% (very effective). Sales of Bioconverted PHC on a Business to Business basis are 28.4% (very ineffective) and on a Business to Customer basis are 0.9% (very ineffective). PT BKI's market share is classified as a market periphery (<10%) of the Indonesian fertilizer market. PT BKI marketing has segementation and target markets, namely farmers who are starting to realize balanced fertilization using biological or organic fertilizers. PT BKI presents a solution by selling high quality PHC Bioconversion and competitive prices. PT BKI needs to consider new product innovations, evaluate price suitability and focus on developing marketing on a Business to Business and Business to Customer basis in order to increase the competitiveness and marketing effectiveness of the company.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Liquid Biofertilizer, Effectiveness, Marketing Strategy, Sales.
Subjects:	Management Marketing Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Manajemen
Depositing User:	Yasiduhu Zalukhu
Date Deposited:	19 May 2025 03:36
Last Modified:	19 May 2025 03:36
URI:	https://repository.bakrie.ac.id/id/eprint/11627

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