Pemanfaatan Publikasi melalui Integrated Marketing Communication dalam Membangun Brand Awareness Bakrie Amanah

Al Kahfi, Bagas (2025) Pemanfaatan Publikasi melalui Integrated Marketing Communication dalam Membangun Brand Awareness Bakrie Amanah. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

The use of publications on social media is very important in increasing brand awareness. This study discusses "Utilization of Publications Through Integrated Marketing Communication in Increasing Bakrie Amanah Brand Awareness. Bakrie Amanah is a program under the auspices of the Bakrie Management Agency for the Nation or BP BUN which finally on November 15, 2022, through the decision of the Ministry of Religious Affairs of the Republic of Indonesia determined that Bakrie Amanah as LAZNAS through Decree Number 1258 of 2022. The purpose of this study is to analyze the description of the implementation of IMC in supporting Bakrie Amanah brand awareness. This study uses a qualitative method with social marketing theory in the implementation of IMC and Brand Awareness dimensions. To obtain the results of this study, interviews were conducted with sources, namely Bakrie Amanah Staff and Communication Science lecturers as Triangulators. The results of this study indicate that in addition to the IMC and Brand Awareness dimensions, this study found that the consistency of Bakrie Amanah's social program performance also helps shape positive public perceptions and triggers a strong e-word of mouth effect.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Bakrie Amanah, Brand Awareness, e-word of mouth, IMC, Social Marketing
Subjects:	Marketing > Branding (Marketing) Communication Science > Marketing Communications Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Bagas Al Kahfi
Date Deposited:	03 Sep 2025 03:39
Last Modified:	03 Sep 2025 03:39
URI:	https://repository.bakrie.ac.id/id/eprint/11995

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