Developing A Digital Marketing Strategy For Pt Aqmar Expat Services: A Business Plan To Enhance Client Acquisition And Competitiveness In The Visa Consultancy Market.

Khan, Sabina (2025) Developing A Digital Marketing Strategy For Pt Aqmar Expat Services: A Business Plan To Enhance Client Acquisition And Competitiveness In The Visa Consultancy Market. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

This research aims to develop a comprehensive digital marketing strategy for PT AQMAR EXPAT SERVICES, a visa consultancy firm based in Indonesia, specializing in expatriate services. Despite its established reputation in providing visa and legal assistance, the company faces significant challenges in expanding its client base and maintaining competitiveness in a rapidly evolving digital landscape. Key issues identified include low digital visibility, lack of a professional website, ineffective communication channels, and operational inefficiencies. Using a case study design structured around the Design Thinking framework, this study explores the company’s challenges and proposes actionable digital marketing solutions.The study adopts a qualitative methodology, including interviews with clients and staff, to gather insights into the pain points experienced by both parties. The findings reveal that clients struggle with the absence of clear online information and face communication breakdowns due to reliance on informal platforms like WhatsApp and Instagram. Additionally, internal staff experience burnout due to manual workflows and a lack of a centralized system for managing client interactions.To address these issues, this research proposes the development of a multilingual, SEO-optimized website, the implementation of a Customer Relationship Management (CRM) system, and the integration of automated tools such as chatbots for real-time assistance. These interventions are designed to enhance the company’s digital trust, improve client engagement, streamline internal processes, and ultimately boost its competitiveness in the visa consultancy market. The study concludes with practical recommendations for PT AQMAR EXPAT SERVICES to adopt a more professional digital marketing approach, fostering long-term growth and increased client satisfaction.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Digital Marketing Strategy, SEO,Expat Services Visa Consultancy ,(CRM),Client engagement
Subjects:	Marketing > Customer Relations Management (CRM) Marketing Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Manajemen
Depositing User:	Sabina Khan
Date Deposited:	19 Sep 2025 09:31
Last Modified:	19 Sep 2025 09:31
URI:	https://repository.bakrie.ac.id/id/eprint/12472

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