Hatta, Holila (2017) STRATEGY FOR DEVELOPING SMES AT FARMERS LEVEL TO INCREASE VALUE ADDED OF NATIONAL SEAWEED PRODUCTION. Universitas Bakrie. (Unpublished)
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14. Strategy for Developing SMEs at Farmer Level to Increase Value Added of National Seaweed Production.pdf - Accepted Version Download (458kB) | Preview |
Abstract
Abstract This paper focuses on strategies that can be done to improve the welfare of Indonesian seaweed farmers as well as to increase the value added of national seaweed production. Based on information obtained through the study of literatures and interviews about condition of seaweed farming in Indonesia, in current status quo we only manage 20% of total national seaweed production while 80% remaining is exported. The best way to go is by developing SMEs at farmers’ level as the primary producer of seaweed. Now days, the lacking of financial capital, uneducated background of farmers, inability to use technology and managerial skill, as well as inability to market the products are becoming major problems why such SMEs at farmers level never exists. Thus, it needs the strategy to overcome all those problems as well as to stimulate the farmers to start up their own business by giving the value added of the seaweed. The strategies meant are proliferating government grants, providing financial assistants, land expansion, and developing the SMEs as well as to give them managerial skill especially to systemize their marketing strategy through Marketing Mix. The Strategies are expected to offer awareness to various stakeholders such as government, the experts, and academics society to develop SMEs in Indonesian seaweed industry. Thus, the expected target of Indonesia in producing 10 million tonnes of national seaweed production can be realized.
| Item Type: | Other |
|---|---|
| Uncontrolled Keywords: | value added, seaweed, SMEs, farmers, strategies |
| Subjects: | Marketing |
| Divisions: | Lembaga Penelitian dan Pengembangan |
| Depositing User: | Users 2 not found. |
| Date Deposited: | 22 Feb 2018 07:54 |
| Last Modified: | 22 Feb 2018 07:54 |
| URI: | https://repository.bakrie.ac.id/id/eprint/1285 |
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