PENGARUH TRISTWORTHINESS, EXPERTISE, ATTRACTIVENESS, RESPECT, DAN SIMILIARITY TERHADAP BRAND IMAGE APLIKASI LIVE STREAMING 2BLIVE

Diena, Putri Bella (2018) PENGARUH TRISTWORTHINESS, EXPERTISE, ATTRACTIVENESS, RESPECT, DAN SIMILIARITY TERHADAP BRAND IMAGE APLIKASI LIVE STREAMING 2BLIVE. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

This study aims to find out the effects of Trustworthiness, Expertise, Attactiveness, Similiarity and Respect Endosers on the Establishment of a 2BLive Brand Image Application (Case Study of Filo Sebastian Endorsers). This a quantitative research uses random sampling techniques to determine the population. The results showed that the variables X1 Trustworthiness, X3 Attactiveness, X4 Similiarity and X5 Respect had the conclusion of accepting H0, so there was no influence in these variables on the formation of brand image. (Y). there is an effect between Expertise Endorser in the formation of 2BLive brand image applications. Keywords: perception, brand image, streaming

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	endorser, brand image, streaming
Subjects:	Communication Science Marketing Communication Science > Marketing Communications Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Putri Bella Diena
Date Deposited:	27 Feb 2019 12:30
Last Modified:	14 Mar 2019 01:58
URI:	https://repository.bakrie.ac.id/id/eprint/2183

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