The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective

Wijaya, Bambang Sukma (2016) The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective. Journal of Government and Politics, Vol.07 (No.02). pp. 310-340. ISSN 2337-8220

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This article examines the communication style of the former Governor of Jakarta and presidential candidate during the 2014 Indonesian election, Joko Widodo (known as Jokowi), both as a discourse and communication model that affects trustworthiness and meaningfulness of the audiences toward the conveyed messages.This communication model is called Komunikasi Berasa [‘sensed-communication’ or ‘experientially-meaningful communication’], which synergises the delivery and verification of a message through audiences’ experience towards the meaning of the message. Using discursive and descriptive survey approaches, the author found out that Jokowi’s sensed-communication is not perceived solely on blusukan [impromptu visits], but also on the verbal messages of his political campaigns. Media texts display more sensed-rational and sensed-sensorial discourse, whilst people see sensed-relevance and sensed-beneficial as the prominent factors in the sensed-message that Jokowi sent. The results of this research could be used as a reference in implementing a strategy to get audiences’ trust through Komunikasi Berasa or sensed-communication.

Item Type: Article
Uncontrolled Keywords: Komunikasi Berasa, the ‘realness’ discourse, media textual discourse, audience’s perceptual discourse, Jokowi
Subjects: Communication
Communication > Mass Communication
Communication > Mass Media
Divisions: Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User: Ahmad Yani
Date Deposited: 01 May 2016 05:24
Last Modified: 01 May 2016 05:29

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