
Items where Author is "Humaira, Putri Syifa"
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Thesis
Humaira, Putri Syifa (2025) PENGARUH SCARCITY MARKETING, SOCIAL INFLUENCE, DAN SALES PROMOTION TERHADAP FEAR OF MISSING OUT (FOMO) DAN DAMPAKNYA TERHADAP IMPULSE BUYING DALAM LIVE SHOPPING E-COMMERCE DI INDONESIA: PERSPEKTIF STIMULUS-ORGANISM-RESPONSE (SOR). Tesis (S2) - thesis, Universitas Bakrie.