Items where Author is "Ulfa, Kurnia"
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Ulfa, Kurnia (2024) PENGARUH EVENT MARKETING DAN BRAND IMAGE TERHADAP IMPULSE BUYING PADA PEMBELIAN PRODUK ROKOK ELEKTRIK JOIWAY (STUDI KASUS: EVENT JAKARTA LEBARAN FAIR 2024). Tugas Akhir (S1) - thesis, Universitas Bakrie.