Implementasi Manajemen Event Organizer Sustaine Creative Meningkatkan Kepuasan Pelanggan Pada Studi Rebranding Indrve

Pradanu, Mufliyandi Galuh (2024) Implementasi Manajemen Event Organizer Sustaine Creative Meningkatkan Kepuasan Pelanggan Pada Studi Rebranding Indrve. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

The development of Event Organizers (EO) in the 4.0 era can be said to be quite significant, where the developments are competitive between one another.Therefore, an effective event management strategy is needed to increase customer satisfaction. Customersatisfaction is one of the important assessment indicators in assessing an event.This research uses a qualitative method with a case study approach.The research object that will be analyzed is Sustaine Creative, an EO company that usually handles corporate events, government events and music festivals. This research focuses on implementing event management to increase customer satisfaction at the Indrive rebranding event. The research uses event management theory by Goldblatt, and customer satisfaction by Kotler & Keller.The research results show that there are several categories in event management such as research, planning, design, and coordination. However, the evaluation category in the outcome section is not yet fulfilled because the evaluation carried out is only limited to the technical implementation. It is hoped that the evaluation can also measure the success of the objective of implementing the event. Apart from that, EO Sustaine Creative does not yet have event specifications in certain categories. Then, from customer satisfaction, functional and psychological satisfaction is obtained which has met user expectations.

Item Type: Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords: event management, costumer satisfaction, rebranding event
Subjects: Communication Science
Communication Science > Marketing Communications
Thesis > Thesis (S1)
Divisions: Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User: Mufliyandi Galuh Pradanu
Date Deposited: 02 Sep 2024 04:26
Last Modified: 02 Sep 2024 04:26
URI: https://repository.bakrie.ac.id/id/eprint/10315

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