PENGARUH DIGITAL PAYMENT (QRIS) DAN LIFESTYLE TERHADAP IMPULSE BUYING PADA PENGGUNA M-BANKING BCA (STUDI KASUS MAHASISWA/I UNIVERSITAS BAKRIE)

Badeges, Miqdad Gozi (2024) PENGARUH DIGITAL PAYMENT (QRIS) DAN LIFESTYLE TERHADAP IMPULSE BUYING PADA PENGGUNA M-BANKING BCA (STUDI KASUS MAHASISWA/I UNIVERSITAS BAKRIE). Tugas Akhir (S1) - thesis, Universitas Bakrie.

	Text (Cover) 00.Cover.pdf - Accepted Version Download (961kB)
	Text (BAB I-III) 01.BAB I-III.pdf - Accepted Version Restricted to Registered users only Download (303kB) | Request a copy
	Text (BAB IV) 02.BAB IV.pdf - Accepted Version Restricted to Registered users only Download (228kB) | Request a copy
	Text (BAB V) 03.BAB V.pdf - Accepted Version Restricted to Registered users only Download (9kB) | Request a copy
	Text (Daftar Pustaka) 04.BAB Dastar Pustaka.pdf - Accepted Version Download (52kB)
	Text (Lampiran) 05.Lampiran.pdf - Accepted Version Restricted to Registered users only Download (494kB) | Request a copy

Abstract

This study aims to identify the effect of Digital payment (QRIS) and Lifestyle on Impulse Buying behavior in Bakrie University students. The research uses a quantitative approach with associative research methods. Data was collected through questionnaires distributed to 150 respondents randomly selected from the active student population. Data analysis was carried out using the regression method to test the relationship between the independent and dependent variables. The results showed that Digital payment (QRIS) has no significant influence on Impulse Buying behavior, while Lifestyle has a significant and positive influence. This finding confirms that although convenience in digital payment does not affect impulse behavior, consumptive lifestyle tends to encourage such behavior. This research provides insights for companies to better understand the factors that influence consumer behavior, as well as opening up opportunities for further research on other factors that influence Impulse Buying.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Impulse Buying, Digital payment, QRIS, Lifestyle, Consumer Behavior
Subjects:	Customer Behavior Marketing Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Manajemen
Depositing User:	Miqdad Gozi Badeges
Date Deposited:	11 Sep 2024 04:02
Last Modified:	11 Sep 2024 04:02
URI:	https://repository.bakrie.ac.id/id/eprint/10680

Actions (login required)

View Item