ANALISIS DESKRIPTIF PENGARUH CELEBRITY WORSHIP TERHADAP PEMBELIAN IMPULSIF PADA PENGGEMAR K-POP: STUDI KASUS SASARENGAN TRIP BATCH THE DREAM SHOW 3

Fakhirah, Putri Najwa (2024) ANALISIS DESKRIPTIF PENGARUH CELEBRITY WORSHIP TERHADAP PEMBELIAN IMPULSIF PADA PENGGEMAR K-POP: STUDI KASUS SASARENGAN TRIP BATCH THE DREAM SHOW 3. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

This research explores the relationship between celebrity worship and impulsive buying behavior among K-pop fans, focusing on participants of the "Sasarengan Trip Batch The Dream Show 3" held on May 18, 2024. Using a descriptive quantitative method, data were collected from 140 respondents selected through simple random sampling. The independent variable, celebrity worship, is divided into three dimensions: Entertainment-Social, Intense-Personal, and Borderline-Pathological, while the dependent variable is impulsive buying. The results of the study show a significant correlation between celebrity worship and impulsive buying behavior. This correlation is particularly strong in the Intense-Personal and Borderline-Pathological dimensions, indicating that a deeper emotional attachment to idols contributes to impulsive purchases. The findings confirm that celebrity worship plays a significant role in driving consumer behavior, especially in the context of fandom-driven merchandise purchases and concert-related spending

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	celebrity worship, impulsive buying, K-pop fans, Sasarengan Trip, The Dream Show 3
Subjects:	Philosophy. Psychology. Religion > Psychology Social Sciences Social Sciences > Statistics Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Putri Najwa Fakhirah
Date Deposited:	13 Sep 2024 04:15
Last Modified:	13 Sep 2024 04:15
URI:	https://repository.bakrie.ac.id/id/eprint/10826

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