PENGEMBANGAN STRATEGI DIGITAL MARKETING iDo STORE DENGAN PENDEKATAN DESIGN THINKING

Fadilah, Raihan (2025) PENGEMBANGAN STRATEGI DIGITAL MARKETING iDo STORE DENGAN PENDEKATAN DESIGN THINKING. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

DESIGN THINKING – BASED DIGITAL MARKETING STRATEGY DEVELOPMENT FOR iDo STORE RAIHAN FADILAH ABSTRACT The advancement of digital technology has encouraged micro and small business owners to adapt their marketing strategies through social media platforms. This study aims to analyze the feasibility and business development strategy of iDo Store, an online smartphone reselling business that operates via Instagram and Facebook. The research employs a descriptive qualitative method with a case study approach. Primary data were collected through interviews with iDo Store customers, while secondary data were obtained from sales documentation and direct observation. The analysis was conducted using Segmenting, Targeting, and Positioning (STP), SWOT analysis, the 7P marketing mix, Business Model Canvas, and business feasibility analysis. The results show that iDo Store has significant potential for further development. Its current strategies are well-aligned with the characteristics of its target market, particularly young adults who are active on social media. Innovations in content marketing, responsive service, and flexible payment methods such as Cash on Delivery (COD) have proven effective in building consumer trust. From a financial perspective, the business is considered feasible, achieving a Break-even Point (BEP) at 10 units per month and a Return on Investment (ROI) of 168,91%. The findings from 5 respondents indicate that the business development strategy of iDo Store through social media is considered feasible and relevant to current market needs.. Strengthening digital systems, diversifying platforms, and improving content quality are recommended to support sustainable business growth. Keywords: Digital Marketing, Design Thinking, Business Development, iDo Store, Online Smartphone Sales

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Keywords: Digital Marketing, Design Thinking, Business Development, iDo Store, Online Smartphone Sales
Subjects:	Business > Advertising Management > Business Plan > Business > Advertising Marketing > Advertising Management > Business Process Management Business > Entrepreneurship Management > Business Plan > Business > Entrepreneurship Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Manajemen
Depositing User:	Raihan Fadilah
Date Deposited:	15 Sep 2025 03:56
Last Modified:	15 Sep 2025 03:56
URI:	https://repository.bakrie.ac.id/id/eprint/12439

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