Wijaya, Bambang Sukma (2011) Experiential Communication Model in the Organizational Communication: a Study of Persuasive Technique in Order to Gain Audience’s Trust. Journal of KOMUNIKA, vol.14 (01). pp. 37-44. ISSN 0126-2491
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Abstract
Persuasion holds a vital role within an organization. By means of a good persuasive communication, audience‟s trust can be obtained and all elements within the organization can involve actively and productively in order to achieve the objectives of the organization. The problem is, to obtain audience‟s trust or the message recipient‟s trust is not easy. As a matter of fact, trust is the core of persuasion. Therefore, by examining the persuasive communication within the organization, the author offers a new concept of communication model, namely Komunikasi Berasa 1 Model or Experiential Communication Model or Experientially Meaningful Communication Model. Through this Komunikasi Berasa Model, message recipients are not only capturing and understanding the gist of the delivered message, but are also directly experiencing the truth by message verification. Consequently, communicator will not speak worthlessly, but directly proves the correctness of his words.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Experiential Communication (Experientially-Meaningful Communication), Organizational Communications, Persuasion, Audience‟s Trust |
| Subjects: | Communication Science > Corporate Communication |
| Divisions: | Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi |
| Depositing User: | Ali Syahbana |
| Date Deposited: | 27 Jul 2016 10:02 |
| Last Modified: | 27 Jul 2016 10:02 |
| URI: | https://repository.bakrie.ac.id/id/eprint/155 |
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