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DimensionsWijaya, Bambang Sukma (2012) Analisis Strategi Komunikasi Pemasaran Politik Calon Presiden Amerika Serikat 2008. Jurnal Sospol Academia, Vol.01 (01). 07-16.
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Abstract
The election of U.S. presidential candidate of the Democratic Party in 2008 that exposes Obama versus Hillary has left the important lessons for studies of the political marketing communications. Obama with a background of black race and Hillary with gender background as woman had carved out a new history in the politics of the United States. This article analyzes the competitive landscape of the two candidates with the unique backgrounds, respectively, viewed from the perspective of political marketing communications. Obama’s victory meant that American voters preferred sexist issues that connote gender rather than racial issues, so that candidate who comes from a black race still selected, what is important is the issues that represent the 'machismo' America as a strong world leader
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | political marketing communication, Obama, Hillary, US Presidential Candidates |
| Subjects: | Communication Science > Political Communication |
| Divisions: | Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi |
| Depositing User: | Ali Syahbana |
| Date Deposited: | 29 Jul 2016 07:39 |
| Last Modified: | 29 Jul 2016 07:39 |
| URI: | https://repository.bakrie.ac.id/id/eprint/174 |
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