Diwirja, Fatikha Rafika Sari (2016) The Study of The Effects of Digital Disruption on Consumer Buying Behavior. Tugas Akhir (S1) - thesis, UNIVERSITAS BAKRIE.
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Abstract
This study investigates the effects of digital disruption i.e e-commerce benefit, social media activity, mobile phone content on consumer buying behavior. This study employs multiple regression analysis model for estimating the relationship among variables and Anova is statistical tools to determine the influence of dependent variable to independent variable. All the variables are observed using questionnaire distributed to students of Bakrie University. The results indicate that all variables ie. E-commerce benefit , social media activity, mobile phone contents positively affect consumer buying behavior.
| Item Type: | Thesis (Tugas Akhir (S1) - ) |
|---|---|
| Uncontrolled Keywords: | Digital Disruption, E-commerce benefit, Social Media activity, Mobile Phone content, Consumer Buying Behavior. |
| Subjects: | Customer Behavior Marketing Thesis > Thesis (S1) |
| Divisions: | Fakultas Ekonomi dan Ilmu Sosial > Program Studi Manajemen |
| Depositing User: | Fatikha Rafika Sari Diwirja |
| Date Deposited: | 22 Aug 2016 08:26 |
| Last Modified: | 22 Aug 2016 08:26 |
| URI: | https://repository.bakrie.ac.id/id/eprint/218 |
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