Perception of Millennial Generation Toward Functional Food in Indonesia

Amaliah, Isma and David, Wahyudi and Ardiansyah, Ardiansyah (2019) Perception of Millennial Generation Toward Functional Food in Indonesia. Journal of Functional Food and Nutraceutical, 1 (1). pp. 31-40. ISSN 2686-0309

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Currently, the functional food trend is growing and developing in Indonesia. Consumers’ perceptions are one important factor to picture consumer knowledge and attitude in the future. The aim of this study is to determine the perception of the millennial generation toward functional food in Indonesia. An online cross-sectional survey was carried out among 1982 respondents (aged between 18–38 years) and distributed through the social media platforms during two weeks in April 2018. The questionnaire measured demographic characteristics, awareness, knowledge, the priority to purchase, and future buying motivation for functional food. The result showed that 55% of the respondents claimed that they were aware of functional food. However, the knowledge of respondents regarding health component was still insufficient. The most important reasons for purchasing functional food were health benefits, availability, affordability, tasty, easy to consume, and clear label information. Most of the millennial generation was interested in purchasing functional food in the future. In conclusion, this study provided information regarding the millennial generation’s perception toward functional food in Indonesia and how it might contribute to increase the development of functional food in Indonesia.

Item Type: Article
Uncontrolled Keywords: Cross sectional survey, Pangan fungsional, Generasi milenial, Persepsi
Subjects: Food Science and Technology
Divisions: Fakultas Teknik dan Ilmu Komputer > Program Studi Ilmu dan Teknologi Pangan
Depositing User: Ahmad Yani
Date Deposited: 06 Sep 2019 06:48
Last Modified: 06 Sep 2019 06:48

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