Wismiarsi, Tri and Hatta, Holila and Adidarma, Wijaya (2009) Entrepreneurial Marketing: Networking and Internationalisation of Small Firms. In: The 1st Indonesian Conference on Innovation, Entrepreneurship, and Small Business (ICIES 2009), July 22-23, 2009, ITB Campus, Bandung, Indonesia.
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Abstract
Internationalisation of SMEs has attracted many researchers. Network particularly proposed a different view of internationalisation by looking at markets as networks of relationships between actors. Internationalisation through network concentrates on firms’ efforts to maintain, develop and change relationships in international network. Internationalisation is influenced by organisation’s network relationships rather than a firm-specific advantage. The network members affect the firm’s decision in internationalisation and activities in the network. This paper provides an understanding of the process of small firm networking in its internationalisation and the negative impact of network.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | internationalisation, networking |
| Subjects: | Management Research > Entrepreneurial Marketing |
| Divisions: | Lembaga Penelitian dan Pengembangan |
| Depositing User: | Users 2 not found. |
| Date Deposited: | 27 Jan 2016 08:50 |
| Last Modified: | 27 Jan 2016 08:50 |
| URI: | https://repository.bakrie.ac.id/id/eprint/40 |
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