BAGAIMANA PT GARUDA SEPAKBOLA INDONESIA DAPAT MENINGKATKAN KETERIKATAN PENGGEMAR UNTUK MENDUKUNG TIMNAS SEPAKBOLA INDONESIA DENGAN MENGGUNAKAN ASET ASET YANG DIMILIKI

Elvina, Aprilia Tampubolon (2024) BAGAIMANA PT GARUDA SEPAKBOLA INDONESIA DAPAT MENINGKATKAN KETERIKATAN PENGGEMAR UNTUK MENDUKUNG TIMNAS SEPAKBOLA INDONESIA DENGAN MENGGUNAKAN ASET ASET YANG DIMILIKI. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

This study aims to identify strategies that PT Garuda Sepakbola Indonesia can use to enhance fan engagement with the Indonesian National Football Team by leveraging the company's assets. Through qualitative and quantitative analysis, this research explores various factors that influence fan loyalty and how company assets, such as digital platforms, merchandise, and collaborations with influencers, can be optimised to build stronger relationships with fans. The findings indicate that the effective utilisation of digital and physical assets can strengthen fans' sense of ownership and pride, ultimately driving greater support for the Indonesian National Team. Practical recommendations are provided for implementing these strategies to achieve higher fan engagement.

Item Type: Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords: PT.Garuda Sepakbola Indonesia, Indonesian National Football Team, Company Assets, Fan Loyalty, Marketing Strategy, Digital Platforms, Merchandise, Influencers, Fan Support
Subjects: Marketing > Branding (Marketing)
Marketing > Commercial Products
Marketing
Thesis > Thesis (S1)
Divisions: Fakultas Ekonomi dan Ilmu Sosial > Program Studi Manajemen
Depositing User: Elvina Aprilia
Date Deposited: 11 Sep 2024 03:50
Last Modified: 11 Sep 2024 03:58
URI: https://repository.bakrie.ac.id/id/eprint/10644

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