Pengaruh Perceived Value, Customer trust, Customer Satisfaction Terhadap Customer Engagement Pada Klinik Rengganis Beauty.

Notodisuryo, Rahmanditya Kusumoaji (2025) Pengaruh Perceived Value, Customer trust, Customer Satisfaction Terhadap Customer Engagement Pada Klinik Rengganis Beauty. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

This study was conducted with the aim of analyzing the influence of perceived value, customer trust, and customer satisfaction on customer engagement at Rengganis Beauty Clinic. This researcher used a quantitative method with a sample consisting of 101 respondents who were customers of Rengganis Beauty Clinic. Data were obtained from the distribution of online questionnaires distributed to customers of Rengganis Beauty Clinic, the questionnaires distributed using a Likert measurement scale in each question item. The results show that only customer satisfaction has a significant effect on customer engagement with a value of 0.001> 0.05. In contrast to perceived value which does not have a significant effect on customer engagement with a value of 0.657 greater than 0.05 and customer trust does not have a significant effect on customer engagement with a value of 0.059 greater than 0.05. However, if perceived value, customer trust and customer satisfaction together can have a significant effect on customer engagement with a value of 0.002 <0.05.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Perceived Value, Customer Trust, Customer Satisfaction, Customer Engagement, Rengganis Beauty Clinic
Subjects:	Business > Advertising Management > Business Plan > Business > Advertising Marketing > Advertising Marketing > Branding (Marketing) Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Manajemen
Depositing User:	Rahmanditya Kusumoaji Notodisuryo
Date Deposited:	04 Jul 2025 06:47
Last Modified:	04 Jul 2025 06:47
URI:	https://repository.bakrie.ac.id/id/eprint/11717

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