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DimensionsWijaya, Bambang Sukma (2009) Perkembangan TV Berbayar dan Implikasi Kepemilikan Asing di Indonesia. Jurnal Komunikologi, Vol.06 (02). pp. 206-211. ISSN 1907-8870
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KOM-Artikel-015 The Development of Pay TV in Indonesia.pdf - Published Version Download (513kB) | Preview |
Abstract
The presence of Astro TV throughout 2006-2008 had contributed significantly to the development of Pay TV in Indonesia, which had previously only be 'complementary' of the television industry, or in other words less popular than TV Terrestrial. The 'brave' gait of Astro TV, for example by lending decoder that later proved to be able to pick up a lot of customer interest, holds the exclusive rights to broadcast Premier League and creatively produces their own innovative local programs that carries Indonesian values, making Astro TV not only different and successfully penetrates the market rapidly, but also makes Pay TV increasingly popular among the people of Indonesia. Concerns about the implications of foreign ownership which can erode the national values, was apparently not proven. Astro TV as Pay TV that is 'away from Rating rezime' of terrestrial TV, it can freely produce local programs that promote national values through Astro Awani. In contrast, the purely local Pay TVs were rarely producing in-house programs with local Indonesian values. Thus, foreign ownership on Astro TV actually didn't have a negative impact in the context of nationalism, dismissed the logic of foreign ownership that only brings the ideology and foreign interests
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Pay TV, Foreign Ownership, Media Economics |
| Subjects: | Marketing > Commercial Products |
| Divisions: | Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi |
| Depositing User: | Ali Syahbana |
| Date Deposited: | 29 Jul 2016 07:25 |
| Last Modified: | 29 Jul 2016 07:25 |
| URI: | https://repository.bakrie.ac.id/id/eprint/173 |
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