Peran Trust dan Satisfaction Memoderasi Pengaruh Perceived Ease of Use, Perceived Usefulness dan Perceived Risk terhadap Continuance Intention Pada Penggunaan Aplikasi Social Commerce Facebook di Wilayah Jabodetabek

Hadiyatma, Carissa Janua (2024) Peran Trust dan Satisfaction Memoderasi Pengaruh Perceived Ease of Use, Perceived Usefulness dan Perceived Risk terhadap Continuance Intention Pada Penggunaan Aplikasi Social Commerce Facebook di Wilayah Jabodetabek. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

Continuance Intention refers to an individual’s desire or intention to continue using system. This study aims to determine the extent to which trust and satisfaction moderate the positive relationship between perceived ease of use, perceived usefulness, and perceived risk on continuance intention in the contect of the Facebook social commerce application. The research employs a quantitative method by distributing questionnaires to 128 respondents, supported by data analysis using Moderate Regression Analysis (MRA) and other models to ensure data quality and test the hypotheses. The findings of this study indicate that perceived ease of use, perceived usefulness, and perceived risk have a positive and significant effect on continuance intention. Additionally, trust and satisfaction can moderate the relationship between the independent and dependent variabels. This research can be utlized by business practitioners and other researchers within the scope of technology acceptance for study and analysis purposes.

Item Type: Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords: Perceived Ease of Use, Perceived Usefulness, Perceived Risk , Trust, Satisfaction, Social Commerce Facebook
Subjects: Customer Behavior
Customer Satisfaction
Management
Thesis > Thesis (S1)
Divisions: Fakultas Ekonomi dan Ilmu Sosial > Program Studi Manajemen
Depositing User: Carissa Janua Hadiyatma
Date Deposited: 29 Aug 2024 06:49
Last Modified: 29 Aug 2024 06:49
URI: https://repository.bakrie.ac.id/id/eprint/10103

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