STRATEGI CONTENT MARKETING INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS (Studi Kasus pada Akun Instagram @PVNShoes)

Widhiyantika, Tiara (2024) STRATEGI CONTENT MARKETING INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS (Studi Kasus pada Akun Instagram @PVNShoes). Tugas Akhir (S1) - thesis, Universitas Bakrie.

	Text (Cover) 00. Cover.pdf - Accepted Version Download (323kB)
	Text (BAB I - III) 01. BAB I-III.pdf - Accepted Version Restricted to Registered users only Download (2MB) | Request a copy
	Text (BAB IV) 02. BAB IV.pdf - Accepted Version Restricted to Registered users only Download (13MB) | Request a copy
	Text (BAB V) 03. BAB V.pdf Restricted to Registered users only Download (118kB) | Request a copy
	Text (DAFTAR PUSTAKA) 04. DAFTAR PUSTAKA.pdf Download (121kB)
	Text (LAMPIRAN) 05. LAMPIRAN.pdf Restricted to Registered users only Download (86kB) | Request a copy

Abstract

The use of Instagram social media is growing very significantly and has a considerable impact on business people, one of which is the local shoe brand PVN Shoes which utilizes Instagram as a marketing tool through published content. Content marketing strategy is the key to success in every content distributed to build awareness levels through Instagram on the PVN Shoes brand in a wide audience. This study aims to determine the content marketing strategy of PVN Shoes in building brand awareness through Instagram. This research is a qualitative research with a case study method that uses data collection through interviews, observation, and documentation. This research was studied using the content marketing theory coined by McPheat (2011) and the brand awareness theory coined by Aaker (2011). The results of this study indicate that utilizing Instagram social media by using the right strategy in the four dimensions of content marketing has been done quite well, and with the right strategy can increase Instagram followers of @pvnshoes so they can reach the next level of brand awareness, namely brand recall. Keywords: Content Marketing, Social Media, Instagram, Brand Awareness

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Content Marketing, Social Media, Instagram, Brand Awareness
Subjects:	Communication Science Communication Science > Social Media Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Tiara Widhiyantika
Date Deposited:	31 Aug 2024 02:37
Last Modified:	31 Aug 2024 02:49
URI:	https://repository.bakrie.ac.id/id/eprint/10107

Actions (login required)

View Item