ANALISIS WEBSITE DAN INSTAGRAM KOTA JAKARTA SELATAN DALAM MENYEBARKAN INFORMASI (STUDI KASUS PADA SUDIN KOMINFOTIK JAKARTA SELATAN)

Khairunnisa, Puan Maharani (2024) ANALISIS WEBSITE DAN INSTAGRAM KOTA JAKARTA SELATAN DALAM MENYEBARKAN INFORMASI (STUDI KASUS PADA SUDIN KOMINFOTIK JAKARTA SELATAN). Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

The use of digital media for disseminating information has become increasingly widespread, including within government environments. South Jakarta is one of the regions that accesses information through digital media, such as websites and social media. This study aims to analyze the website and Instagram of South Jakarta City, managed by the South Jakarta Communication, Informatics, and Statistics (Sudin Kominfotik Jakarta Selatan), in disseminating information to the public. Using a descriptive qualitative approach and a case study method, this research examines how the South Jakarta Kominfotik adopts Media Morphosis theory, New Media concepts, and Government Communications in its practices. The results indicate that the Kominfotik has successfully utilized various digital media platforms to reach the public. These platforms enable easy access to information and reach a broader and more diverse audience. Traditional communication, such as word-of-mouth dissemination, also remains relevant. This method is used to reach communities that may not have access to digital media or prefer face-to-face interaction. This finding highlights the importance of combining modern and traditional communication methods for effective information dissemination. The study identifies several areas for improvement, such as optimizing interactive features on digital platforms and increasing the frequency of relevant content publication.

Item Type: Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords: dissemination of information, Media Morphosis, New Media, Government Communications, digital media
Subjects: Communication Science
Communication Science > Digital Communication
Communication Science > Journalism
Communication Science > Social Media
Thesis > Thesis (S1)
Divisions: Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User: Puan Maharani Khairunnisa
Date Deposited: 18 Sep 2024 06:31
Last Modified: 18 Sep 2024 06:31
URI: https://repository.bakrie.ac.id/id/eprint/10868

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