Analisis Strategi Komunikasi melalui Konten Kreatif pada Sekretariat Kabinet Republik Indonesia dalam Pembentukan Opini Publik tentang Kebijakan Pemerintah: Studi Kasus Sosialisasi 1 Dekade Pemerintahan Presiden Joko Widodo

Bonar, Gracello Yeshua Davny (2025) Analisis Strategi Komunikasi melalui Konten Kreatif pada Sekretariat Kabinet Republik Indonesia dalam Pembentukan Opini Publik tentang Kebijakan Pemerintah: Studi Kasus Sosialisasi 1 Dekade Pemerintahan Presiden Joko Widodo. Tugas Akhir (S1) - thesis, Universitas Bakrie.

	Text (Cover) 00. Cover.pdf - Accepted Version Download (936kB)
	Text (BAB I-III) 01. Bab I-III.pdf - Accepted Version Restricted to Registered users only Download (8MB) | Request a copy
	Text (BAB IV) 02. Bab IV.pdf - Accepted Version Restricted to Registered users only Download (13MB) | Request a copy
	Text (BAB V) 03. Bab V.pdf - Accepted Version Restricted to Registered users only Download (110kB) | Request a copy
	Text (DAFTAR PUSTAKA) 04. Bab Daftar Pustaka.pdf - Accepted Version Download (99kB)
	Text (LAMPIRAN) 05. Lampiran.pdf - Accepted Version Restricted to Registered users only Download (22MB) | Request a copy

Abstract

This research analyzes the communication strategies employed by the Secretariat of the Cabinet of the Republic of Indonesia (Setkab RI) through creative content in shaping public opinion about government policies, with a focus on the socialization of the achievements of President Joko Widodo's first decade in office. In the digital era, social media has become a strategic tool for delivering information to the public in an interactive and engaging manner. This study employs a qualitative method with a case study approach, integrating the theories of agenda setting, Cyber Public Relations (PR), and the RACE model (Research, Action, Communication, Evaluation). The research examines whether creative content, such as achievement videos, infographics, and visual storytelling, can significantly enhance public engagement compared to traditional content. The data-driven communication strategy of Setkab RI also helps identify audience needs and preferences, enabling more effective delivery of policy messages. This study contributes theoretically to the field of digital communication and practically as a guide for the government in optimizing the use of social media to increase public engagement and support the implementation of strategic policies.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	communication strategy, creative content, public opinion, social media, Secretariat of the Cabinet of the Republic of Indonesia, agenda setting.
Subjects:	Communication Science Communication Science > Marketing Communications Communication Science > Social Media Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Gracello Yeshua Davny Bonar
Date Deposited:	03 Mar 2025 10:59
Last Modified:	03 Mar 2025 10:59
URI:	https://repository.bakrie.ac.id/id/eprint/11436

Actions (login required)

View Item