ANALISIS PENGARUH DARI SIKAP POLITIK MASYARAKAT INDONESIA TERHADAP KEPUTUSAN MELAKUKAN BOIKOT PRODUK PRO-ISRAEL (STUDI KASUS BOIKOT STARBUCKS DI INDONESIA)

Sholeha, Nur Amelia (2025) ANALISIS PENGARUH DARI SIKAP POLITIK MASYARAKAT INDONESIA TERHADAP KEPUTUSAN MELAKUKAN BOIKOT PRODUK PRO-ISRAEL (STUDI KASUS BOIKOT STARBUCKS DI INDONESIA). Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

The latest phase of the global conflict between Palestine and Israel in October 2023 was the beginning of an increase in the collective action of the community movement to realize better change in the form of boycotts as non-violent actions. Boycotting a product or company that supports Israel or is affiliated aims to exert political-economic pressure on Israel to be able to stop colonialism in Palestine, in this era the boycott direction is more directed with platforms that help educate the public such as the Boycott, Divestment, and Sanctions (BDS) movement on social media. This study aims to find out and analyze the phenomenon of this global conflict and the existence of the BDS Movement among Indonesian people can be an influence in determining the act of consumption (refusing-approving) the Starbucks boycott in Indonesia. The research was conducted using a qualitative method with interview methods and secondary methods with data sources derived from the Starbucks website, books, official documents, journals, as well as opinion observations on social media X, Instagram and Tiktok, as well as articles in the media. The results of the study found that the BDS Movement plays a role in influencing the Indonesian people because it is considered to be able to provide information and active education on the issue of this boycott among the Indonesian people, although on the other hand there are also those who give negative sentiments to the BDS movement because it is still considered less effective or still needs to deepen the solution to this boycott.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Boycott, BDS Movement, Palestine-Israel Conflict, Social Media, Starbucks
Subjects:	Political Science > International Relations Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Politik
Depositing User:	Nur Amelia Sholeha
Date Deposited:	22 May 2025 09:32
Last Modified:	22 May 2025 09:32
URI:	https://repository.bakrie.ac.id/id/eprint/11638

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