PENGALAMAN TEKSTURAL DAN STRUKTURAL PENGUNGKAPAN PENGALAMAN KONSUMEN PENGEJAR DISKON DI MEDIA SOSIAL

Reaisya, Triandana (2024) PENGALAMAN TEKSTURAL DAN STRUKTURAL PENGUNGKAPAN PENGALAMAN KONSUMEN PENGEJAR DISKON DI MEDIA SOSIAL. Tugas Akhir (S1) - thesis, Universitas Bakrie.

	Text (COVER) 00 cover (2).pdf - Accepted Version Download (313kB)
	Text (BAB I-III) 01 BAB I-III.pdf - Accepted Version Restricted to Registered users only Download (1MB) | Request a copy
	Text (BAB IV) 02 BAB IV.pdf - Accepted Version Restricted to Registered users only Download (4MB) | Request a copy
	Text (BAB V) 03 BAB V.pdf - Accepted Version Restricted to Registered users only Download (97kB) | Request a copy
	Text (Daftar Pustaka) 04 DAFTAR PUSTAKA.pdf - Accepted Version Download (105kB)
	Text (Lampiran) 05 LAMPIRAN.pdf - Accepted Version Restricted to Registered users only Download (193kB) | Request a copy

Abstract

Discounts are one of the main attractions to attract consumers to shop. This can influence consumers' decisions to make decisions and purchase products. News and information about discounts can be easily found via social media or online communities. This research focuses on the experiences and meaning of discount chasers through social media X, especially followers of the @discountfess account. Using qualitative research methods with a phenomenological approach to informants, this research found consumers' sensory, emotional and social experiences related to discount hunting activities in online stores. This research also discusses how sources interpret experiences shared via social media. This research contributes to the development of Customer Experience theory in the context of discount hunting experiences in order to enrich new knowledge, especially about consumer types. It is also hoped that this research can contribute to discussing theories about experience, especially regarding promos and online shops.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Discount, Customer Experience, Online Marketplace, Online Discount Chasers, @discountfess
Subjects:	Communication Science > Marketing Communications Communication Science > Social Media Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Reaisya Triandana
Date Deposited:	13 Sep 2024 08:06
Last Modified:	13 Sep 2024 08:06
URI:	https://repository.bakrie.ac.id/id/eprint/10333

Actions (login required)

View Item