Geobranding Sebagai Strategi Diplomasi Publik Kawasan Geopark Natuna Di Tengah Dinamika Geopolitik Perbatasan

Lestari, Dinda Dwi (2026) Geobranding Sebagai Strategi Diplomasi Publik Kawasan Geopark Natuna Di Tengah Dinamika Geopolitik Perbatasan. Tesis (S2) - thesis, Universitas Bakrie.

	Text (Cover) 00. Cover.pdf - Accepted Version Download (456kB)
	Text (Bab I-III) 01. BAB I-III.pdf - Accepted Version Restricted to Registered users only Download (581kB) | Request a copy
	Text (Bab IV) 02. Bab IV.pdf - Accepted Version Restricted to Registered users only Download (912kB) | Request a copy
	Text (Bab V) 03. Bab V.pdf - Accepted Version Restricted to Registered users only Download (238kB) | Request a copy
	Text (Daftar Pustaka) 04. BAB DAFTAR PUSTAKA.pdf - Accepted Version Download (207kB)
	Text (Lampiran) 05. Lampiran.pdf - Accepted Version Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Research on how geopolitical tensions drive branding strategies as part of public diplomacy remains limited. This study analyzes the case of Natuna, a border region where the North Natuna Sea is the center of a sovereignty dispute between Indonesia and China. In this context, Natuna has the status of a National Geopark and will apply to become a UNESCO Global Geopark (UGGp). This study aims to identify geobranding strategies to strengthen Natuna's positioning as a UGGp and understand its relevance as a public diplomacy strategy. This study integrates Morgan & Pritchard's branding strategy theoretical framework with Nye's dimensions of public diplomacy. The research method used qualitative, with primary data sources from in-depth interviews with Natuna Geopark officials and assessors and secondary data from 13 selected online news sources (Tempo.co, RRI.co.id, KepriToday.com) and official media. Data were analyzed using NVivo 12 software for data organization, triangulation, and visualization. The results of the study show that: (1) The geobranding strategy was developed through four stages (identification, launch, implementation, and monitoring) with the geopolitical context as the main driver, positioning Natuna as a border geopark that utilizes the trilogy of heritage (geodiversity, biodiversity, and cultural diversity). The monitoring stage emphasized internal evaluation, which resulted in strategic delays due to readiness issues in the submission to UNESCO, with a target date of 2026. (2) The geobranding approach is relevant as an instrument of public diplomacy, which is realized through its three dimensions: building a narrative of sovereignty (information management), aligning with the global agenda (strategic communication), and building geopark networks (relationship building). The implications of the study reveal that the geobranding of Natuna Geopark bridges national strategic interests (affirmation of sovereignty) with efforts to gain international legitimacy through UGGp. UGGp status is not only symbolic, but also a constructive and sustainable soft power instrument to assert sovereignty in border areas.

Item Type:	Thesis (Tesis (S2) - )
Uncontrolled Keywords:	Geobranding, Public Diplomacy, Natuna Geopark, UNESCO Global Geopark (UGGp), Geopolitics.
Subjects:	Social Sciences > HN Social history and conditions. Social problems. Social reform Thesis
Divisions:	Fakultas Ekonomi dan Ilmu Sosial
Depositing User:	Dinda Dwi Lestari
Date Deposited:	06 Feb 2026 02:38
Last Modified:	06 Feb 2026 02:38
URI:	https://repository.bakrie.ac.id/id/eprint/12988

Actions (login required)

View Item