Penyusunan Rencana Bisnis Penjualan Motor Bekas Honda Astrea Grand Impressa

Radani, Rafif Yusuf (2026) Penyusunan Rencana Bisnis Penjualan Motor Bekas Honda Astrea Grand Impressa. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

The growth of the used motorcycle market in Indonesia has created Business opportunities, particularly in the classic motorcycle Segment, which continues to attract consumers due to its economic value and historical appeal. One of the motorcycles with promising market potential is the Honda Astrea Grand Impressa, known for its durability, affordable maintenance costs, and nostalgic value. This study aims to develop a Business Plan for a used Honda Astrea Grand Impressa motorcycle Business by analyzing market potential, consumer characteristics, Business strategies, and financial feasibility as the basis for Business implementation. A descriptive qualitative approach was employed in this study. Data were collected through observations, interviews, and documentation, and analyzed using SWOT analysis, Segmentation, Targeting, and Positioning (STP), the Marketing Mix 7P, Porter’s Five Forces, the Business Model Canvas (BMC), and financial feasibility analysis consisting of Net Present Value (NPV), Internal Rate of Return (IRR), Break Even Point (BEP), Payback Period (PP), and a five-year financial projection. The findings indicate that the proposed Business has strong market potential, Targeting productive-age consumers and classic motorcycle enthusiasts. The proposed Business strategy emphasizes digital marketing, service quality improvement, and collaboration with classic motorcycle communities. Financial feasibility analysis demonstrates that the Business Plan is feasible, as indicated by a positive NPV, an IRR exceeding the discount rate, and projected growth in sales and profitability over the next five years. Therefore, the proposed Business Plan can serve as a practical guideline for establishing and developing a used Honda Astrea Grand Impressa motorcycle Business.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Business Plan, used motorcycle, Honda Astrea Grand Impressa, Business strategy, financial feasibility.
Subjects:	Business > Entrepreneur Management > Business Plan > Business > Entrepreneur Marketing Management (Manajemen Pemasaran) > Digital Marketing (Pemasaran Digital) Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Manajemen
Depositing User:	Rafif Yusuf Radani
Date Deposited:	19 Aug 2026 07:06
Last Modified:	19 Aug 2026 07:06
URI:	https://repository.bakrie.ac.id/id/eprint/13987

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