Kamsa, Genta and Adidarma, Wijaya (2017) Perilaku Konsumen Jasa Reservasi Online Untuk Pembelian Tiket Pesawat Di Indonesia. Universitas Bakrie. (Unpublished)
Preview |
Text (pdf)
Laporan Penelitian Perilaku Konsumen Jasa Reservasi Online Untuk Pembelian Tiket Pesawat Di Indonesia.pdf - Submitted Version Download (584kB) | Preview |
Abstract
Online business is experiencing rapid development due to its advantages, no exception to the online flight ticket purchase service business or commonly referred to as an online reservation system. This study aims to determine the effect of trust, risk, and ease of use of the online reservation service system on interest in buying airline tickets. This study involved 152 respondents who had purchased airline tickets online. The results of the study show that consumer perceptions of the ease of use of an online reservation system have a positive effect on the level of trust and interest in buying consumers. However, the risk perceived by consumers negatively affects trust. Meanwhile, consumer trust in online reservation services also has a positive effect on consumer buying interest. However, perceived risk does not affect their buying interest. Thus, the perceived risk in doing online transactions does not influences consumers' buying interest. Additionally, the ease of use of the online reservation system offered, the risks perceived by consumers will decrease and increase consumer trust in doing online transaction.
| Item Type: | Other |
|---|---|
| Uncontrolled Keywords: | perceive risk, ease of use, trust, buying interest, online reservation system |
| Subjects: | Customer Behavior Customer Satisfaction Science Paper |
| Divisions: | Lembaga Penelitian dan Pengembangan |
| Depositing User: | Users 2 not found. |
| Date Deposited: | 08 Aug 2018 09:44 |
| Last Modified: | 08 Aug 2018 09:44 |
| URI: | https://repository.bakrie.ac.id/id/eprint/1525 |
Actions (login required)
 |
View Item |