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DimensionsWijaya, Bambang Sukma (2012) Perang Tema dan Psikologi Publik: Analisis Strategi Komunikasi Pemasaran Politik Pilkada DKI Jakarta 2007. Jurnal Komunikologi, Vol.09 (02). pp. 83-88. ISSN 1907-8870
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Abstract
Jakarta local elections in 2007 with the victory obtained Fauzi Bowo still left the stories and important lessons for the development of political marketing communications in the country. Fauzi-Prijanto supported by 20 parties against Adang-Dani supported by a party, but Fauzi-Prijanto only got a narrow victory, 57% to 43%. Why did this happen? This article analyzes the political marketing communications strategies both candidates and the anatomy of the consumer audience of voters based on data from research results were released in the Kajian Bulanan Lingkaran Survei Indonesia (LSI) Issue 04-August 2007. The authors found that voters in Jakarta tend to be more rational, due to information access is more widely open and easier, so as to provide good insight for citizens. Similarly, the tight life competition and better legal awareness made the metropolitan residents tend to be more courageous and critical voice their aspirations. The results of this analysis can serve as a lesson and reference to political contestants for the next campaigns.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | marketing politic, communication, politic campaigns, national campaign |
| Subjects: | Communication Science > Political Communication |
| Divisions: | Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi |
| Depositing User: | Ali Syahbana |
| Date Deposited: | 28 Jul 2016 09:12 |
| Last Modified: | 28 Jul 2016 09:12 |
| URI: | https://repository.bakrie.ac.id/id/eprint/168 |
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