Pengaruh Citra Pasar Senen Sebagai Destinasi Belanja Optik Terhadap Keputusan Pembelian

Aldora, Karel (2024) Pengaruh Citra Pasar Senen Sebagai Destinasi Belanja Optik Terhadap Keputusan Pembelian. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

Shopping destinations in Jakarta are plentiful, and one of them is Pasar Senen, which is one of the traditional markets that has become iconic in Jakarta, Indonesia. As a trading center selling clothes, accessories, vehicle parts, food, and traditional snacks, all with a long history, Pasar Senen has attracted the attention of many visitors, both local and from out of town. One prominent sector in this market is the optical trade, offering a variety of products such as glasses, contact lenses, and other optical accessories. There are 12 optical shops in the market, making Pasar Senen a destination for optical needs.This study aims to determine the Influence of the Image of the Senen Market as an Optical Shopping Destination on Purchasing Decisions.The method chosen is quantitative with Descriptive Analysis used to answer the objectives of the first studyThus, the conclusion of the statement is that while Brand Image has a positive influence on purchasing decisions, its influence is not statistically significant and the Senen market has not fully qualified as An ideal optical shopping.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Brand, Brand Image, Purchasing Decision
Subjects:	Communication Science Communication Science > Marketing Communications Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Karel Al Dora
Date Deposited:	28 May 2024 07:55
Last Modified:	28 May 2024 07:55
URI:	https://repository.bakrie.ac.id/id/eprint/9540

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