ANALISIS PERBANDINGAN STRATEGI KAMPANYE POLITIK PADA PILPRES 2024 OLEH PRABOWO SUBIANTO DI INDONESIA DAN DONALD TRUMP DI AMERIKA SERIKAT

Ruggu, Dhea Dialti (2025) ANALISIS PERBANDINGAN STRATEGI KAMPANYE POLITIK PADA PILPRES 2024 OLEH PRABOWO SUBIANTO DI INDONESIA DAN DONALD TRUMP DI AMERIKA SERIKAT. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

This study aims to analyze the comparative political campaign strategies used by Prabowo Subianto in the 2024 Presidential Election (Pilpres) in Indonesia and Donald Trump in the 2024 Presidential Election in the United States. The background of this research is based on the crucial role of political campaigns as a communication bridge between candidates and voters, especially in the digital era that changes the dynamics of political interaction. Using a qualitative comparative study approach and a foundation of normative political communication theory, this study examines how differences in political systems, culture, and technology in the two countries influence campaign strategies and election results. The results show that both candidates succeeded in achieving victory through adaptive and effective communication strategies according to their respective national contexts. Prabowo Subianto's campaign utilized the viral "gemoy" image on social media, combined with large-scale face-to-face campaigns and strong support from a coalition of political parties. This strategy effectively reached young and traditional voters and succeeded in winning in a single round with more than 50% of the vote. Meanwhile, Donald Trump relied on direct communication with his voter base through social media platforms. His strong populist rhetoric and clear political identity of "Make America Great Again" proved highly effective in mobilizing his loyal voters, which proved successful in winning electoral votes in key states.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Political Campaign, Prabowo Subianto, Donald Trump, Presidential Election
Subjects:	Communication Science > Political Communication Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Politik
Depositing User:	Dhea Dialti Ruggu
Date Deposited:	09 Sep 2025 08:15
Last Modified:	09 Sep 2025 08:15
URI:	https://repository.bakrie.ac.id/id/eprint/12229

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