ANALISIS PERSEPSI TAMU HOTEL SWISS-BELRESIDENCES RASUNA EPICENTRUM PADA KOMUNIKASI PUBLIC RELATION DAN REPUTASI HOTEL

Alamsyah, Alamsyah (2026) ANALISIS PERSEPSI TAMU HOTEL SWISS-BELRESIDENCES RASUNA EPICENTRUM PADA KOMUNIKASI PUBLIC RELATION DAN REPUTASI HOTEL. Tesis (S2) - thesis, Universitas Bakrie.

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Abstract

This study aims to analyze guests perception of public relations communication and the reputation of Swiss-Belresidences Rasuna Epicentrum Hotel. This study employed a quantitative approach with a descriptive analysis method to describe respondents assesments based on the indicators of public relations communication and hotel reputation. The result indicate that public relations communication was categorized as moderate, with a respondent achievement rate of 66,80%. The media relations indicator obtained the highest achievement rate 0f 68,00%, while the capability of audience indicator obtained the lowest rate of 66,00%. Meanwhile, the reputation of Swiss-Belresidences Rasuna Epicentrum Hotel was categorized as moderate, with a respondent achievement rate of 67,70%. The excellence indicator obtained the highest achievement rate of 69,00%, whereas the consistency and experience and social responsibility indicatprs obtained the lowest achievement rates, each at 66,40%. Overall, guests perception of public relations communication and the reputation of Swiss-Belresidences Rasuna Epicentrum Hotel were categorized as moderate and had not yet reached an optimal level. The findings of this study are expected to serve as an evaluation for hotel management to maintain aspects that have received favorable assessments while improving communication, consistency and experience, and social responsibility, which still have relatively lower achievement rates.

Item Type:	Thesis (Tesis (S2) - )
Uncontrolled Keywords:	Guests Perception, public Relations Communication, Hotel Reputation, Descriptive Analysis
Subjects:	Communication Science Management > Corporate Strategy Communication Science > Public Relations (Hubungan masyarakat / Humas) Thesis > Thesis (S2)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Magister Ilmu Komunikasi
Depositing User:	Alamsyah Alamsyah
Date Deposited:	14 Sep 2026 05:34
Last Modified:	14 Sep 2026 05:35
URI:	https://repository.bakrie.ac.id/id/eprint/14609

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