Strategic Value Creation in Digital Social Enterprises: An Institutional Analysis of the Malaka Project

Irwandi, Ferry (2026) Strategic Value Creation in Digital Social Enterprises: An Institutional Analysis of the Malaka Project. Tesis (S2) - thesis, Universitas Bakrie.

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Abstract

This study examines how digital social enterprises create strategic value while balancing mission-driven goals with organizational sustainability, using the Malaka Project, an Indonesian digital media organization, as a single case study. Existing research on hybrid organizations and digital platforms remains largely founder-centric and profit-oriented, leaving limited understanding of how mission-driven digital organizations structure governance, engagement, and legitimacy. Employing a qualitative single-case design with embedded units of analysis, data were triangulated across twelve semi-structured interviews, seven structured survey responses, netnographic observation, and document analysis, then examined through Braun and Clarke's (2006) six-phase thematic analysis. Findings show that the organization operationalizes hybridity through mission-gated partnerships and cross-subsidization between media and non-media revenue lines; employs a virality-as-gateway strategy that converts trending content into substantive civic education, producing measurable informedness gains among participants; and constructs legitimacy through cognitive-epistemic signaling, evidenced by a structured pattern termed bounded critical trust. The study extends hybrid organization theory and public sphere pedagogy into digital, algorithmically mediated contexts, and proposes bounded critical trust as a candidate construct for future quantitative validation, alongside managerial recommendations on supervision, geographic decentralization, and legitimacy transition.

Item Type:	Thesis (Tesis (S2) - )
Uncontrolled Keywords:	digital social enterprise, hybrid organization, public sphere pedagogy, institutional legitimacy, thematic analysis
Subjects:	Management > Business Process Management Management > Company Sustainability Management > Corporate Governance Management > Corporate Strategy Management > Organizational Behavior Thesis > Thesis (S2)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Magister Management
Depositing User:	Ferry Irwandi
Date Deposited:	24 Sep 2026 08:28
Last Modified:	24 Sep 2026 08:28
URI:	https://repository.bakrie.ac.id/id/eprint/15101

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