RENCANA USAHA PENYEWAAN LAPANGAN BASKET MELALUI PENGGUNAAN APLIKASI ”BASKET KITA”

Fachri, Fachri Iskandar (2024) RENCANA USAHA PENYEWAAN LAPANGAN BASKET MELALUI PENGGUNAAN APLIKASI ”BASKET KITA”. Tesis (S2) - thesis, Universitas Bakrie.

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Abstract

This research aims to design and analyze a basketball court rental business plan through the Basket Kita application in South Jakarta. The research uses a qualitative descriptive approach with interview, observation and literature study methods to collect data. Aspects analyzed include marketing plans, operations, human resources (HR), finances and business feasibility. In the marketing aspect, this research adopts a segmentation, targeting and positioning (STP) strategy that is adapted to the demographic, geographic, psychographic and behavioral characteristics of the target market. Operational aspects include field management, online reservation systems, and customer service. The HR plan emphasizes recruitment, training and performance management of staff to ensure quality service. Financial analysis includes income projections, operational costs, and financial feasibility analysis to determine business profitability and Occupancy rate helps in making more realistic income estimates. The research results show that the Basket Kita application has great potential for success in the market by providing innovative and efficient services according to consumer needs. The right marketing strategy, effective operational management and good human resource management are the keys to the success of this business. The conclusion of this research is that this business plan is feasible to carry out with promising profit potential.

Item Type:	Thesis (Tesis (S2) - )
Uncontrolled Keywords:	Basketball court rental, mobile application, marketing strategy, operational management, business feasibility analysis
Subjects:	Management > Business Plan Business > Entrepreneurship Management > Business Plan > Business > Entrepreneurship Management Thesis > Thesis (S2)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Magister Management
Depositing User:	Fachri Iskandar
Date Deposited:	30 Aug 2024 03:27
Last Modified:	30 Aug 2024 03:27
URI:	https://repository.bakrie.ac.id/id/eprint/10242

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