ANALISIS MENINGKATKAN CITRA PERUSAHAAN KEPADA KALANGAN MAHASISWA : STUDI KASUS AHRP LAWFIRM

Utami, Reza (2024) ANALISIS MENINGKATKAN CITRA PERUSAHAAN KEPADA KALANGAN MAHASISWA : STUDI KASUS AHRP LAWFIRM. Tugas Akhir (S1) - thesis, Universitas Bakrie.

	Text (COVER) COVER (1).pdf - Accepted Version Download (674kB)
	Text (BAB I-III) Bab I-III.pdf - Accepted Version Restricted to Registered users only Download (619kB) | Request a copy
	Text (BAB IV) Bab IV.pdf - Accepted Version Restricted to Registered users only Download (765kB) | Request a copy
	Text (BAB V) BAB V.pdf - Accepted Version Restricted to Registered users only Download (73kB) | Request a copy
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf - Accepted Version Download (144kB)
	Text (LAMPIRAN) LAMPIRAN.pdf - Accepted Version Restricted to Registered users only Download (449kB) | Request a copy

Abstract

With the rapid changes of the times, the development of law firms in Indonesia continues to experience significant transformation. Until the Covid-19 pandemic hit, the corporate law firm services industry continued to survive and thrive. Some law firms even continue to grow after 30 to 55 years of being founded. One prominent law firm is AHRP, which has achieved numerous awards and international recognition. This research aims to analyze the image of AHRP among students, using descriptive analysis methods with a qualitative approach. Data was collected through observation, interviews and documentation studies. The research results show that AHRP's image is strongly influenced by service quality, academic reputation, and involvement in educational and social activities. Professional services that focus on client interests and active participation in educational and social activities on campus create a positive perception among students. A strong digital presence and engaging social media content are also effective in building reputation and attracting student interest. Thus, a strong brand image can increase consumer loyalty and end repeat purchases.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Company Image, Service Quality, Reputation, Educational and Social Activities, Student Circles
Subjects:	Marketing > Branding (Marketing) Marketing
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Rezanur Utami
Date Deposited:	03 Sep 2024 09:34
Last Modified:	03 Sep 2024 09:34
URI:	https://repository.bakrie.ac.id/id/eprint/10542

Actions (login required)

View Item