Analisa Motivasi Karyawan Marketing Agency Rashif Indonesia

Rachmadani, Ayu Malihah (2024) Analisa Motivasi Karyawan Marketing Agency Rashif Indonesia. Tugas Akhir (S1) - thesis, Universitas Bakrie.

	Text (Cover) 00. Cover.pdf - Accepted Version Download (925kB)
	Text (BAB I-III) 01. BAB I-III.pdf - Accepted Version Restricted to Registered users only Download (756kB) | Request a copy
	Text (BAB IV) 02. BAB IV.pdf - Accepted Version Restricted to Registered users only Download (1MB) | Request a copy
	Text (BAB V) 03. BAB V.pdf - Accepted Version Restricted to Registered users only Download (573kB) | Request a copy
	Text (Daftar Pustaka) 04. Daftar Pustaka.pdf - Accepted Version Download (486kB)
	Text (Lampiran) 05. Lampiran.pdf - Accepted Version Restricted to Registered users only Download (969kB) | Request a copy

Abstract

This study aims to analyze the motivation of Rashif Indonesia's marketing agency employees based on the motivational drives theory of Lawrence and Nohria's Four-Drive Theory in McShane & Glinow (2010), Learned Needs Theory (McClelland, 1961), Maslow's hierarchy of needs theory (Maslow, 1943). The methodology used in this study is a qualitative method, by collecting data through in-depth interviews and observations. After conducting research, it can be analyzed by researchers that the things found in this study are in line with existing theories. The work motivation of Rashif Indonesia's marketing agency employees is: a pleasant work environment, opportunities to develop and learn, and the opportunity to get wide relationships.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Motivation, Work Motivation, Marketing Agency, Employee
Subjects:	Management > Human Resource Management Management Thesis Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Manajemen
Depositing User:	Ayu Malihah Rachmadani
Date Deposited:	06 Sep 2024 09:45
Last Modified:	06 Sep 2024 09:45
URI:	https://repository.bakrie.ac.id/id/eprint/10567

Actions (login required)

View Item