ANALISIS TINGKAT PELAYANAN IDEAL DALAM MEMENUHI PERMINTAAN PELANGGAN DI PT.XYZ

Fauziah, Widya (2024) ANALISIS TINGKAT PELAYANAN IDEAL DALAM MEMENUHI PERMINTAAN PELANGGAN DI PT.XYZ. Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

PT.XYZ is a company appointed as an Authorized Dealer for the DAIHATSU brand with ASTRA standards including a showroom and workshop which has 5 dealer branches in JABODETABEK. The unit request process for ASTRA is carried out based on forecast values that have been determined for the next year. In the unit request process, there are provicions in the form of a unit allocation allowance obtained. The unit allocation allowance can be in the form of a reduction or addition to the unit allocation with an allowance value of 15% to 25%. Analysis of the ideal service level in meeting customer demand was carried out from January to December 2023 with the lowest average service level value of 43,42% for MB units. This is because the supply of units obtained by the company is insufficient to meet customer demand for MB units. The lack of unit supply occurs because the unit allocation allowance for MB units is quite low, where the smallest average value of the unit allocation allowance is -3 of the forecast value.. To increase the service level value of MB units, a simulation of the average MB unit allocation allowance is carried out. The average MB unit allocation allowance is simulated into 2 simulations, namely where the unit allocation allowance is the same as the forecast and the unit allocation allowance is +1 of the forecast value. The results of the unit allocation allowance simulation are the same as the forecast value where the lowest average service level value is 47,46%, while the addition of the unit allocation allowance from the forecast is +1 where the lowest average service level value is 75,76%. With the results of the simulation, the average value of the ideal unit allocation allowance to meet customer demand is +1 of the forecast value, resulting in an ideal service level in fulfilling the lowest customer demand of 75,75%.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Forecast, Service Level, Unit Allocation Allowance
Subjects:	General Works > Collections. Series. Collected works Marketing > General Works > Collections. Series. Collected works General Works > Collections. Series. Collected works Food Science and Technology > General Works > Collections. Series. Collected works Food Science and Technology > General Works > Collections. Series. Collected works Collections. Series. Collected works Marketing > Branding (Marketing) Service Quality Thesis > Thesis (S1)
Divisions:	Fakultas Teknik dan Ilmu Komputer > Program Studi Teknik Industri
Depositing User:	Widya Fauziah
Date Deposited:	06 Sep 2024 09:45
Last Modified:	06 Sep 2024 09:45
URI:	https://repository.bakrie.ac.id/id/eprint/10587

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