ANALISIS PERSONAL BRANDING INFLUENCER DI MEDIA SOSIAL (Studi Kasus The Law of Specialization pada akun Instagram @ezramandira)

Azahra, Rayfi (2024) ANALISIS PERSONAL BRANDING INFLUENCER DI MEDIA SOSIAL (Studi Kasus The Law of Specialization pada akun Instagram @ezramandira). Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

This research aims to analyze Ezra Mandira's personal branding through his Instagram account @ezramandira using the Personal Branding concept from Peter Montoya. This research method uses a case study with a qualitative approach. Data collection techniques in this research were carried out using interviews, observation and documentation. Apart from that, checking the validity of the data uses source triangulation. The results of this research show that Ezra Mandira's personal branding has implemented The Law of Specialization well in building his personal branding. Ezra positions himself as an influencer in the field of musicians and academics.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Personal Branding, Influencer, Peter Montoya, The Law of Specialization
Subjects:	Communication Science > Social Media Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Rayfi Azahra
Date Deposited:	12 Sep 2024 04:52
Last Modified:	12 Sep 2024 04:52
URI:	https://repository.bakrie.ac.id/id/eprint/10640

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