PERAN MARKETING PUBLIC RELATIONS MELALUI TIKTOK PADA PRODUK LAUK SIAP SANTAP(Studi Kasus Akun Tiktok @mrcrispyindonesia)

Muslim, Dhaifullah (2024) PERAN MARKETING PUBLIC RELATIONS MELALUI TIKTOK PADA PRODUK LAUK SIAP SANTAP(Studi Kasus Akun Tiktok @mrcrispyindonesia). Tugas Akhir (S1) - thesis, Universitas Bakrie.

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Abstract

The widespread use of the Tiktok application as a marketing medium currently means that many producers use it as a strategy to market their products so that they are quickly recognized by consumers. Therefore, Mr. Crispy Indonesia as a fast food producer uses the Tiktok application to market its new product, namely the Ready-to-Eat Side Dish product. This research aims to determine the role of Marketing Public Relations on Ready-to-Eat Side Dish products published via the Tiktok account @mrcrispyindonesia. This research was studied using the theory and concept of the tree ways strategy of Marketing Public Relations proposed by Thomas L. Harris (1991). This research method uses a case study research method contained in a qualitative approach. The results of this research show that the content uploaded to the Tiktok account @mrcrispyindonesia fulfills the tree ways strategy contained in Marketing Public Relations, namely pull strategy, push strategy, and pass strategy. This can be seen from the content uploaded to the Tiktok account @mrcrispyindonesia, where in this account there is content that includes the pull strategy category, there is content that includes the push strategy category, and there is content that is included in the pass strategy category. This can certainly conclude that Marketing Public Relations has a role in marketing Ready to Eat Side Dish products via the Tiktok account @mrcrispyindonesia.

Item Type:	Thesis (Tugas Akhir (S1) - )
Uncontrolled Keywords:	Marketing Public Relations, Tree Ways Strategy, Social Media Tiktok, Fast Food
Subjects:	Business > Advertising Management > Business Plan > Business > Advertising Marketing > Advertising Marketing > Branding (Marketing) Marketing > Commercial Products Customer Behavior Thesis > Thesis (S1)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Ilmu Komunikasi
Depositing User:	Dhaifullah Muslim
Date Deposited:	13 Sep 2024 04:50
Last Modified:	13 Sep 2024 04:50
URI:	https://repository.bakrie.ac.id/id/eprint/10733

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