Analisis Manajemen Komunikasi HRD Melalui Program ALIST Dalam Meningkatkan Kemampuan Public Speaking Leader (Studi Kasus PT Asuransi Kredit Indonesia)

Afriadi, Musbar (2025) Analisis Manajemen Komunikasi HRD Melalui Program ALIST Dalam Meningkatkan Kemampuan Public Speaking Leader (Studi Kasus PT Asuransi Kredit Indonesia). Tesis (S2) - thesis, Universitas Bakrie.

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Abstract

Effective communication is one of the essential skills that a leader must possess, especially in a competitive business environment such as the insurance industry. PT Asuransi Kredit Indonesia (Askrindo) recognizes the importance of communication skills for its leaders and has developed the ALIST (Askrindo Leader Inspirational Show Time) program as an initiative to enhance their public speaking abilities. This program is designed by Askrindo's Human Resource Development (HRD) to equip leaders with better communication skills, both within the company's internal environment and in interactions with external stakeholders.This study aims to analyze the communication management implemented by Askrindo’s HRD through the ALIST program using a descriptive qualitative approach. Through systematic communication planning, practice-based training, and continuous evaluation, this program has successfully improved the quality of leadership communication in conveying the company’s vision, mission, and strategies.

Item Type: Thesis (Tesis (S2) - )
Uncontrolled Keywords: Communication Management, Public Speaking, HRD, ALIST Program, PT Askrindo
Subjects: Communication Science > Corporate Communication
Thesis > Thesis (S2)
Divisions: Fakultas Ekonomi dan Ilmu Sosial > Program Studi Magister Ilmu Komunikasi
Depositing User: Musbar Afriadi
Date Deposited: 14 May 2025 07:18
Last Modified: 14 May 2025 07:18
URI: https://repository.bakrie.ac.id/id/eprint/11616

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