PLACE BRANDING EKOWISATA BERBASIS KOMUNITAS: ANALISIS KOHESIVITAS SOSIAL DI GILI BALU, SUMBAWA BARAT

Anggraini, Indri (2025) PLACE BRANDING EKOWISATA BERBASIS KOMUNITAS: ANALISIS KOHESIVITAS SOSIAL DI GILI BALU, SUMBAWA BARAT. Tesis (S2) - thesis, Universitas Bakrie.

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Abstract

This study aims to analyze the role of social cohesion among local communities in developing community-based ecotourism place branding in Gili Balu, West Sumbawa. Using a qualitative case study approach, the research focuses on the Poto Tano community as the main gateway to the Gili Balu Ecotourism Area, facilitated by the TransformaSea program, a collaboration between PT Amman Mineral Internasional Tbk, PKSPL IPB University, and the Provincial Government of West Nusa Tenggara. Data were analyzed using Miles & Huberman’s interactive model, comprising data reduction, data display, and conclusion drawing, supported by thematic analysis based on Aitken & Campelo’s (2011) Four R’s framework (rights, roles, responsibilities, and relationships) and Forsyth’s (2014) six dimensions of group cohesiveness. The findings reveal that the success of Gili Balu’s place branding relies not only on promotional strategies but also on the strength of social cohesion built through participatory communication, equitable role distribution, and shared pride in local identity. Functional cohesion emerges through collaboration and shared responsibilities, while emotional cohesion is reflected in mutual trust, loyalty, and a sense of belonging among community members. The TransformaSea facilitators act as social mediators, enhancing equality, fostering intergenerational dialogue, and reinforcing the community’s symbolic identity. The study concludes that sustainable community-based place branding can only be achieved when founded upon strong social cohesion and inclusive group communication. The results contribute theoretically to the integration of community-based tourism, place branding, and social cohesion concepts, while offering practical recommendations for destination managers and local governments in designing participatory and socially inclusive branding strategies.

Item Type:	Thesis (Tesis (S2) - )
Uncontrolled Keywords:	place branding, community cohesion, CBT, SDGs, Gili Balu
Subjects:	Communication Science > Interpersonal Communication Thesis > Thesis (S2)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Magister Ilmu Komunikasi
Depositing User:	Indri Anggraini
Date Deposited:	10 Feb 2026 06:33
Last Modified:	10 Feb 2026 06:33
URI:	https://repository.bakrie.ac.id/id/eprint/13001

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