Strategi Bisnis Advertising Technology ASCOPE Ad Exchange PT ASCOPE Teknologi Internasional

Willyando, Denma Rhollen (2019) Strategi Bisnis Advertising Technology ASCOPE Ad Exchange PT ASCOPE Teknologi Internasional. Tesis (S2) - thesis, UNIVERSITAS BAKRIE.

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Abstract

Tesis ini bertujuan untuk memformulasikan strategi bisnis yang tepat khususnya dalam pemasaran pada industri Advertising Technology melalui analisis Porter 5 Forces dan SWOT. Potensi kompetitif ASCOPE Ad Exchange atau ADXSCOPE berdasarkan Porter 5 Forces berada di level Medium. Pada hasil analisis SWOT menunjukkan posisi ADXSCOPE pada Kuadran IV (Kekuatan - Ancaman) yang selanjutnya mengarahkan pada alternatif strategi stabilisasi dalam Grand Strategy. Dari sejumlah strategi berdasarkan Porter 5 Forces dan Grand Strategy, dilakukan pendekatan QSPM untuk menentukan suatu strategi bisnis unggulan untuk produk dan layanan ADXSCOPE dalam industry Advertising Technology. Hasilnya adalah strategi tetap mempertahankan diferensiasi produk untuk memperkuat penetrasi pasar.

Item Type: Thesis (Tesis (S2) - )
Uncontrolled Keywords: Advertising Technology, Programmatic Ads, Porter 5 Force, SWOT, Matriks Grand Strategy
Subjects: Business > Advertising
Management > Business Plan > Business > Advertising
Marketing > Advertising
Marketing > Branding (Marketing)
Management > Business Plan
Marketing > Commercial Products
Management > Corporate Strategy
Business > Entrepreneurship
Management > Business Plan > Business > Entrepreneurship
Management
Marketing
Business > Technopreneurship
Management > Business Plan > Business > Technopreneurship
Thesis > Thesis (S2)
Divisions: Fakultas Ekonomi dan Ilmu Sosial > Program Studi Magister Management
Depositing User: Denma Rhollen Willyando
Date Deposited: 19 Aug 2019 09:39
Last Modified: 19 Aug 2019 09:39
URI: https://repository.bakrie.ac.id/id/eprint/2564

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