Fransiscus, Daniel (2020) Analisis Dampak Logistics Service Quality dan Perceived Price Fairness Terhadap Service Loyalty di PT. Mitra Jelajah Solusindo. Tesis (S2) - thesis, UNIVERSITAS BAKRIE.
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Abstract
Penelitian ini membahas pengaruh logistics service quality terhadap service loyalty dengan customer satisfaction sebagai variabel intervening di PT. Mitra Jelajah Solusindo. Sampel penelitian ini berjumlah 23 responden pelanggan PT. Mitra Jelajah Solusindo yang melakukan transaksi berulang (repeat order) di bulan Agustus 2018-Januari 2020. Hasil penelitian menunjukkan bahwa setiap hubungan antar variabel baik logistics service quality, perceived price fairness, customer satisfaction memberikan pengaruh yang beragam terhadap service loyalty.
| Item Type: | Thesis (Tesis (S2) - ) |
|---|---|
| Uncontrolled Keywords: | Logistics service quality, customer satisfaction, service loyalty |
| Subjects: | Management > Corporate Strategy Management Marketing Service Quality Thesis > Thesis (S2) |
| Divisions: | Fakultas Ekonomi dan Ilmu Sosial > Program Studi Magister Management |
| Depositing User: | Daniel Fransiscus |
| Date Deposited: | 23 Aug 2020 15:52 |
| Last Modified: | 23 Aug 2020 15:52 |
| URI: | https://repository.bakrie.ac.id/id/eprint/3610 |
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