Setiawan, Deddy (2024) Media dan Geobranding: Implementasi Strategi SEO Writer dalam Literasi Geopark. Tesis (S2) - thesis, Universitas Bakrie.
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Abstract
Media and geobranding in the context of Geopark literacy are not very popular today. In facing the challenges of globalization and digitalization, Geopark literacy is important to promote natural and cultural heritage effectively. One form of media is the application of SEO in writing rules in online media, so that the implementation of SEO writing strategies regarding geopark literacy in this study is tried on VIVA.co.id online media to optimize geopark literacy. Using a qualitative approach, this research explores how SEO Writer strategies can be used in the context of Geopark literacy. The hypothesis of this research shows that the implementation of SEO Writer strategies can increase the visibility and accessibility of information about Geoparks online, and facilitate Geopark literacy. The practical implication of this research is that the use of SEO writing strategies can be an effective model instrument in strengthening Geopark literacy and promoting natural and cultural heritage more widely.
Item Type: | Thesis (Tesis (S2) - ) |
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Uncontrolled Keywords: | Media; Geobranding; SEO Writer; Geopark; Geopark Literacy |
Subjects: | Communication Science > Mass Media Communication Communication Science > Multimedia Production Thesis > Thesis (S2) |
Divisions: | Fakultas Ekonomi dan Ilmu Sosial > Program Studi Magister Ilmu Komunikasi |
Depositing User: | Deddy Setiawan |
Date Deposited: | 22 Aug 2024 02:29 |
Last Modified: | 22 Aug 2024 02:29 |
URI: | https://repository.bakrie.ac.id/id/eprint/9836 |
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