Pengaruh Personal Environmental Responsibility dan Environmentally Oriented Social Media Browsing terhadap Sustainable Purchasing Attitude, dimoderasi oleh Personally Perceived Environmental Effectiveness (Studi Kasus pada konsumen The Body Shop di Kota Jakarta)

Hamdani, Lidya Putri (2024) Pengaruh Personal Environmental Responsibility dan Environmentally Oriented Social Media Browsing terhadap Sustainable Purchasing Attitude, dimoderasi oleh Personally Perceived Environmental Effectiveness (Studi Kasus pada konsumen The Body Shop di Kota Jakarta). Tesis (S2) - thesis, Universitas Bakrie.

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Abstract

This study aims to determine the influence of personal environmental responsibility and environmentally oriented social media browsing on sustainable purchasing attitude, moderated by personally perceived environmental effectiveness (a case study of The Body Shop consumers in Jakarta). This research is causative in nature, utilizing quantitative data. The study employs purposive sampling as its technique, with a population consisting of 150 respondents who serve as the research sample. Data analysis is conducted using SEM-PLS with the assistance of SmartPLS 3.2.9 software. The findings of this study indicate that the variable Personal Environmental Responsibility has a positive and significant effect on Sustainable Purchasing Attitude. Environmentally Oriented Social Media Browsing also has a positive and significant effect on Sustainable Purchasing Attitude. Personally Perceived Environmental Effectiveness strengthens the relationship between Personal Environmental Responsibility and Sustainable Purchasing Attitude. Additionally, Personally Perceived Environmental Effectiveness enhances the influence of Environmentally Oriented Social Media Browsing on Sustainable Purchasing Attitude.

Item Type:	Thesis (Tesis (S2) - )
Uncontrolled Keywords:	Personal Environmental Responsibility, Environmentally Oriented Social Media Browsing, Sustainable Purchasing Attitude, Personally Perceived Environmental Effectiveness
Subjects:	Management > Company Sustainability Customer Behavior Management Thesis > Thesis (S2)
Divisions:	Fakultas Ekonomi dan Ilmu Sosial > Program Studi Magister Management
Depositing User:	Lidya Hamdani Putri
Date Deposited:	29 Aug 2024 03:26
Last Modified:	29 Aug 2024 03:26
URI:	https://repository.bakrie.ac.id/id/eprint/10125

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